“Disciple Shades” spammed the wrong blog.

DefCon oftentimes deals with the shameless marketing of Christianity. In fact we have a whole category devoted to this foolishness entitled Den of Robbers.

What makes this one so special, though, is the irony behind it. I discovered these despicable Disciple Shades because the company actually sent their product advertisement to me via the DefCon e-mail!

Apparently they didn’t take the time to read how DefCon views their shameless marketing of Christianity. But what more would you expect from a company who links to TBN and the Crystal Cathedral on their links page? Apparently they didn’t take the time to read how DefCon views TBN and Robert Schuller.

Here’s a picture from their website:


What exactly is this supposed to be depicting? Does it remind you of anything? Perhaps an event that transpired in the third chapter of Genesis?

But I digress.

Here’s part of what their e-mail to DefCon said:

For those who desire to dwell on their devotion and stay focused on their faith, Disciple Shades is pleased to offer the first and only collection of Christian-based reading and sunglasses with different meaningful biblical verses on the inside of every style. Created as simple reminders, our glasses provide a unique way to keep our attention on what is truly important – our faith and spirituality.

Then if you go to their Good Works Brigade page you will learn all about their good works brigade, but there’s not one mention of Jesus Christ nor His Gospel. The following is an excerpt from that web page:

Doing “good” is about being the best you can be and giving the most you can—to yourself, your friends, your community, and our world. Wherever you live on this big, beautiful planet, whether you wear a beret or a burkha, a serape or sweats, we’re all part of one universal family. Committing a single act of kindness can set the stage for inspiring the next person—and the next person and the next person and the next—to follow suit. It’s in this spirit of keeping that connection going and growing that we created our Good Works Brigade web forum.

We know your good deeds come from the heart and that you don’t expect material recompense. (You know your ultimate reward comes after this lifetime!) But Disciple Shades nonetheless wants to give you a big pat on the back—and a t-shirt to go with it. Yep, we’ll send you a free t-shirt with the Disciple Shades logo on the back and, on the front, our Works Brigade slogan: Think Heavenly, Act Locally.

What kind of universalist drivel was all that? “We know your good deeds come from the heart“? They do? Apparently they know nothing about man’s total depravity and that the heart is deceitful and desperately wicked (Jeremiah 17:9).

So how can you too take advantage of the weak minded like these den of robbers? Here’s how simple it is: Find something mundane like a pair of sunglasses; smack a feel-good (usually out of context) Bible verse on it (in a place where no one can see it); slap a cross or dove on it in a place where people can see it, and then market it to shallow professing Christians. The same also works with shoe inserts & socks and tight-fitting “Christian” jeans with stilettos.

5 thoughts on ““Disciple Shades” spammed the wrong blog.

  1. “…inscribed with an inspirational biblical verse on the inside arm of every pair…”

    Really? Like Psalm 7:11? Or Ezekiel 23:19-20? Or Isaiah 64:6-7? Or that most uplifting Genesis 6:6?

    It would be hard to fit but I’m sure Proverbs 23:29-35 would be a big seller!


  2. Lol,

    This made me laugh and cry so hard! I just can’t believe how ridiculous this is. But what’s more scary is how many Christians will most probably buy them!

    I don’t know whether you guys would be interested or not but I put a post on my blog yesterday about a church that has live tattoing on stage whilst the sermon is getting preached. Would be interesting to hear your thoughts on that.



  3. ReformedPilgrim, say it ain’t so! Not you too!

    I found your blog and the specific post you were referring to above, and in the body of your post you used Mark Driscoll as a defense in your indictment against the tattooing church.

    Ugh, it’s like invasion of the body snatchers. Tell me this is all just a bad dream.

    – The Pilgrim


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