The following quote comes from an article from the More Books and Things blog:
A regular Bible (the living Word) is obviously no longer enough to satisfy our spiritual hunger. We want the pretty one that is relevant to ME! The one that gives us SELF esteem. The cool one that LOOKS the nicest. The one that will help US! The one that entertains US. In a nutshell, we want the ME version, when the whole reason God gave us His Word in the first place was to reveal HIMSELF to us.
It hits nail on the head, doesn’t it?